Maldives is promoting its tourism products and properties at the TTG Incontri fair in Italy.
According to lead exhibitor Maldives Marketing and Public Relations Corporation (MMPRC), a total of 38 representatives from 21 companies from the tourism industry visited Italy in order to take part in the travel trade fair being held in Rimini, roughly 4 hours from the capital city Rome from the 12th to 14th of October 2017.
Participants at TTG Incontri include Adaaran Resorts Maldives, Amari Havodda, Baglioni Maldives, Bandos Maldives, Crown Tours Maldives, Emerald Maldives, Kandima Maldives, Outrigger Konotta Maldives, Plumeria Maldives and Sun Ocean Maldives. Additionally, Maldives Getaways is taking part in order to Promote Travel Trade Maldives 2018 as well as the recently announced Guesthouses Maldives Expo 2018.
According to MMPRC officials, Maldives is being represented in a 64-metre space. MMPRC has been actively turning their promotional efforts into creative means such as including a photo corner where visitors can take photographs of themselves at the stand and post it on social media with hashtags #visitmaldives and stand a chance to win a surprise gift. Visitors are also given the opportunity to experience underwater beauty of Maldives through Virtual reality.
MMPRC’s statement said that they hope that TTG Incontri would increase the popularity of Maldives in the Italian market as well as increase the number of arrivals and reach their targets for the Italian market.
TTG Incontri is Italy’s leading tourism trade fair and among the top five in Europe; the key event for the tourism sector and the main marketplace to sell tourism products, network, win new business, exchange views and to explore new ideas. They currently have amassed an attendance figure of over 69,000.
Italy remains to be a major market for the Maldives tourism industry with over 71,000 tourists have visited the country in 2016 alone. Statistics show that the number is expected to increase by the end of 2017 and visits to fairs like TTG Incontri can only boost the number.