Maldives Marketing and Public Relations Corporation (MMPRC) will be participating in 15 international fairs in 2018. This year the organisation participated in 12 fairs.
While MMPRC is set to participate in 15 fairs, 5 of them will be held in January and most of the fairs will be held European countries.
MMPRC has been working together with representatives and companies of the tourism industry, to promote and market Maldives tourism worldwide. Attending the fairs help build connections and provide exposure to tourism service providers. The positive impact of such promotional efforts is visible by the tourism arrivals and popularity of the destination.
According to the Ministry of Tourism Maldives, 998,009 tourists have visited Maldives by the end of September 2017. This is 5.7 percent more arrivals compared to 2016.