Visit Maldives Corporation (VMC) has recorded total self-generated income of MVR 32.54 million in 2025, marking its highest annual income in eight years.
The performance was presented at the Corporation’s Annual General Meeting (AGM) held on Tuesday at Meeruma Hall, where shareholders reviewed and approved the Annual Report and audited financial statements for the year ended 31 December 2025.
VMC attributed the income growth to membership contributions, participation in international trade fairs and roadshows, publications and other commercial activities, reflecting expanded stakeholder engagement and diversified revenue streams.
The AGM also highlighted a record year for Maldives tourism, with arrivals surpassing two million in 2025 and tourism receipts exceeding USD 5.57 billion, representing a 16.4 percent increase compared to the previous year.
The Corporation said it supported these outcomes through global marketing campaigns, destination promotion activities, international trade engagement and digital outreach across key source markets.
According to VMC, it’s Chairperson Abdulla Ghiyas Riyaz said the results reflected stronger collaboration across the tourism sector and sustained efforts to enhance the Maldives’ global positioning as a destination.
The AGM also reviewed governance developments during the year, including the rebranding of the organisation from Maldives Marketing and Public Relations Corporation to Visit Maldives Corporation under Presidential Decree No. 19/2025.
During the reporting period, the Board held 30 meetings, adopted 70 board resolutions and passed 59 circular resolutions. The Corporation also held two Extraordinary General Meetings to approve the name change and expand the Board from seven to nine members.
International recognition for the Maldives tourism sector continued in 2025, with the country named World’s Leading Destination at the World Travel Awards for the sixth consecutive year and World’s Leading Green Destination for the second consecutive year.
VMC carried out 46 destination campaigns, 27 collaborative initiatives, participation in 16 international trade fairs, 14 familiarisation trips and 27 public relations activities during the year.
A major initiative included a three-year global partnership with Liverpool Football Club, aimed at expanding destination visibility to a global audience of more than 205 million followers. The Corporation also signed 11 memoranda of understanding with partners across aviation, finance and travel platforms.
VMC expressed appreciation to government institutions, industry stakeholders and partners, noting its continued focus on strengthening destination marketing and supporting sustainable tourism growth.
