Written by: Shameem Mohamed
Most individuals are born with a lot of entrepreneurial talent. But there are several things that they need to learn in order to become “business smart”. It is a kind of important learning that an individual has to get along the way while taking lessons from his or her business mistakes. When it comes to starting your first-time business, you need to take every step with purpose. You need to make every decision after a lot of thinking. Are you are planning to start a small business or already running a company? Here are some effective small business management tips that will help you to achieve success in your business:
1. Finance Management of Small Business:
Keeping separate records for your business and personal finances is a key secret behind every business’s success. Your company is a taxable entity and you shouldn’t mix your personal finances with the finances of your company. Otherwise, you have to waste lots of time explaining things to the auditor at the end of the financial year.
Avoid taking business payments in your personal bank account and don’t show your personal expenses in the business account. Being a vigilant business person, you need to keep an accounting of your company well organizes. This will help you to avoid unnecessary paperwork at the time of the company auditing.
2. Invest in Self-education:
Being a small business owner, you may have dreamt of taking your business growth to peak level. However, the road to business success is not easy; you need to make yourself upgraded with the latest happenings in the corporate world. This is exactly where the importance of self-education comes into the picture.
You need to gain knowledge on business terminologies, laws, regulations, taxation guidelines, and several other technical things. Seeking knowledge doesn’t mean you need to enroll for paid courses. There are several free platforms available both online and offline that will give you sufficient knowledge about the latest happenings in the business world.
3. Training your Employees:
Running a small business means you have a limited budget for employees; you can’t afford to hire high profile people who will demand big salary packages. You need to be extra smart while recruiting new employees for your company. Consider hiring talented and hard-working people who have low qualifications but the right attitude towards work.
You can hone their skills by offering them proper training and make them the right fit for your company. You also need to look after your existing employees. Make sure you retain them for the long term as they are the real worth for your business. Keeping your employees motivated by offering them a productive work environment is a key secret behind any business success.
4. Small Business Marketing & Promotion Management:
You are maybe running a product-based business or a service-oriented company. But, you need to execute proper marketing and promotional strategies for your business. You can have dedicated people who will look after the marketing of your business. An experienced marketer can follow smart tactics that will influence your target audience. For business promotion, you can take the help of both online as well as offline promotional networks.
If you are trying to promote your business at a local level then you need to collaborate with local sources. This will help you to get the job done smoothly. Create a website for your business and promote your company on social media platforms. This is one of the most effective strategies every business owner should follow. Doing exhaustive research will help you to figure out which marketing strategy is effective for your business in the long-term.
5. Employee Modern Technology:
Though you are running a small business, it doesn’t mean you should avoid using modern technology and the latest management tools. Whether it is recruiting employees or managing finances, you need to keep track of important numbers related to your business. This is where you need to seek assistance from the latest tools and software. You can employ accounting software to manage the financials of your company. Also, install a biometrics system to track the check-in and check-out time of your employees.
It doesn’t take much investment to have these facilities in your company. Most of the services are designed considering the size of your organization. Sometimes, you need to automate a lot of procedures within your company to avoid labor costs and achieve perfection within the system. Having these modern facilities installed in your company will help you to work efficiently. This will thereby save your significant amount of time and money.
6. Develop a Healthy Work Environment:
You are running a small business that doesn’t mean you should only think about the work and avoid doing fun. Being a successful leader, it is your responsibility to create a productive work environment in your company. When it comes to working, you definitely need to be professional. But when it comes to fun, you should learn to enjoy and celebrate with your employees.
You can organize different contests and creative activities to boost friendly environment amongst employees so that they will get to know each other very well. By adding a moment of fun in the work-life of your employees, you will motivate them to work with additional focus as they will be achieving a nice work-life balance in their life.
7. Set Short Term Goals:
Every small business has the potential to become big if it keeps working on short term goals rather than only focus on long term goals as a priority. Whether it is extending the size of your company infrastructure, increasing the number of employees, or achieving high growth figures, you need to set short term goals and try to work on them gradually.
When you achieve short term business goals, you get a motivation to try something innovative and take a big leap in your business. Once your initial milestones are achieved, you can consider setting higher milestones. You should try to achieve those within the defined time limit. This will allow you to keep a check on the progress of your company and you can modify your final goals accordingly.
8. SWOT Analysis:
Every business owner should do a SWOT analysis of his company; it is one of the key secrets of success. It involves identifying the strengths of your company and make them work for the long-term growth of your business. The next step involves realizing the weaknesses of your company and try to work on them.
Another element of SWOT analysis asks you to identify opportunities for your business. Try to grab them with an open hand. The last step includes recognizing company threats and try to protect your business from possible risks. Doing the SWOT analysis of your company and working on each of the parameters at the right time will help you to manage your company in the most effective way.
9. Focus on Your Key Business Role:
After doing a SWOT analysis of your company, stick to the role that suits your business most. For initial years, you can focus on creating a monopoly in the specific sector and then try to diversify as per the industry demands. So, during the development phase of your company, you need to focus on creating your brand name and increase your customer base in order to keep your business profitable during tough phases. So, whenever the right opportunity knocks at your door, you can accept it with open hands and take your business to a whole new level.
10. Empower your Company Staff:
Small business has the advantage of limited employees who are directly connected to the management, growth, and success of the company. Though they are not real partners in the organization, they have a vital role in the decision making and expansion of the company. Empowering employees of your company and giving them additional work exposure will add a sense of responsibility in their minds that will motivate them to work in a sensible way.
You can consider taking regular feedbacks from your employees and convey your message clearly to them thereby facilitating proper communication within the company. Your belief in employees will act as a great morale booster for the entire staff and they will try to give their valuable contribution to the progress of the organization.
11. Numbers are not everything:
A company doing well in numbers doesn’t mean it is successful or a business doing bad financially doesn’t mean it is a failure. Being a small business owner, you don’t need to evaluate the progress of your company on the basis of numbers. There are several other factors that define the success of your organization and you need to work on those aspects as well.
Sometimes, having a large base of satisfied customers will add more value to your business than earning hefty money from them. It will help you to create a brand in the industry which is important for the long-term growth of your organization.
The Bottom Line:
Running a small business means you need to play multiple roles to deal with different situations. You need to wear several hats and do a lot of multitasking to keep your business running in the right direction. The secrets small business management tips mentioned above will definitely help you to concentrate on the most vital aspects of your company. It should allow you to achieve tremendous success in your business.
About the author: Shameem Mohamed is the Resident Manager of Kuramathi Resort, an emerald jewel set in the idyllic Rasdhoo Atoll.