A strong social media engagement is a sign that you’re making an impact on the market. From making meaningful connections with current and future customers and building positive brand experience—the greatest measure of social media success is an engaged audience. It’s all about quality, not just quantity that you should be striving for.
Here are 5 ways that can help to boost your social media engagement and enhance your brand to the next level.
1. Use visuals
Visual content is 40 times more likely to be shared on social media platforms rather than any other types of content. To move toward into positions of greater purchasing power and decision-making with companies, using visuals to appeal them is critical.
For instance, try to visually communicate what your team truly believes in—with photos and videos. How you frame it, has a much greater impact than you realize.
2. Identify the right time to post
Take a good, long look at your posts. Understand that its not enough about what you’re communicating on social media—you have to critically think and identify when to say it.
Most people check their social media platforms on the go. The best days to catch them are on weekdays or during afternoon as a lot of people take a small break at this period.
3. Give a shout-out to clients and partners
Improve your chances for engagement and reach by tagging clients or partners in your posts. This will assist in broadening your audience as they will also share your post on their social media platforms.
4. Make meaningful connections with customers
Create and engage in conversations with your audience. Establish trust, build relationship with others and increase social interaction through meaning conversations. Respond to others when they engage with you. By doing this, you’re humanizing the brand which naturally assists in increasing brand awareness.
5. Get creative with hashtags
Come up with creative hashtags that represents and adds value to your brand. This further enhances your brand and allows customers to connect and find you on social media.