In an exclusive interview with Corporate Maldives, the Chairperson of Visit Maldives, Abdulla Ghiyas, revealed exciting plans that are set to redefine the Maldives’ tourism marketing landscape. With the upcoming summer season expected to be one of the most dynamic in history, Visit Maldives is gearing up to launch two of the biggest campaigns ever undertaken in the country’s 53-year tourism journey. These campaigns, set to roll out in March, are expected to generate a return on investment exceeding USD 100 million.
“This is an exciting time for Maldives tourism,” said Ghiyas, emphasizing the scale and ambition behind these initiatives. “We are not just running campaigns; we are making history, hopefully. These will be arguably among the largest marketing efforts we have ever launched, designed to position the Maldives even more premium brand on the global tourism map.”
Ghiyas also highlighted the strong global partnerships that will play a crucial role in these efforts. “We have already activated strategic summer campaigns with some of the most influential travel partners, including Dnata UAE, Dertour Germany, Union Pay China, TUI Germany, TBO India, Travel Bag UK and Alpitour Italy. And this is just the beginning—many more collaborations are in the pipeline with major airlines and tour operators.”
One of the most significant recent developments is Visit Maldives’ Memorandum of Understanding (MoU) with Booking.com, which is expected to double the platform’s production for the Maldives over the next 12 months. Speaking about the partnership, Ghiyas explained, “This MoU focuses on three key areas—enhancing conversion and visibility of the Maldives as a destination, increasing product awareness through targeted marketing, and strengthening onboarding efforts via industry training and workshops. Our goal is to maximize our reach and ensure that Maldives remains the top-of-mind choice for travelers worldwide.”
When asked about the broader vision for 2025, Ghiyas expressed confidence in the bold direction Visit Maldives is taking. “We are moving towards an incredibly ambitious year, with numerous projects in the pipeline. The Maldives is already a globally recognized luxury destination, but we are constantly evolving, innovating, and expanding our reach. These efforts will not only boost arrivals but also create sustainable growth for our industry stakeholders, including SMEs and local tourism businesses.”
With these exciting campaigns, strengthened partnerships, and an aggressive push for market expansion, Visit Maldives is poised to set new benchmarks in global tourism marketing. As the Maldives prepares to welcome travellers from around the world this summer, all eyes will be on how these initiatives reshape the country’s tourism landscape.
