At the Pure Luxury Spring Edition 2023 event in Moscow, Russia on March 16th, 2023, Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) was in the spotlight. As a prominent B2B workshop for luxury travel suppliers in the region, this event aims to connect them with Russian travel market professionals who cater to VIP clients.
The Pure Luxury Spring Edition has been showcasing the best in luxury travel since 2011, offering a platform to a highly qualified audience. The event, held at the prestigious 4 Seasons Hotel in Moscow this year, was a spectacular event. MMPRC was represented by PR agents for the region, Compass Consulting, who showcased the luxurious destination of Maldives, its products, and services to buyers from travel companies in Russia that specialize in luxury travel and VIP clientele.
MMPRC aims to promote the Maldives as the ultimate luxury holiday destination in the Russian market for high-net-worth individuals and luxury travelers through this event. The organization is participating in this event under its marketing strategy for the Russian market, which focuses on strengthening Maldives’ brand in the market through ambient outdoor advertisements, social and digital media campaigns, to further market its products and services.
With a total arrival figure of 201,954 tourists from Russia in 2022, Russia was the second largest source market for the Maldives. So far in 2023, over 28,000 tourists have arrived from Russia, positioning the market as the largest source market at the moment. MMPRC conducted 16 high-profile advertising campaigns targeting Russia last year, with several exciting activities and campaigns for this market in the pipeline for 2023.
