Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) successfully concluded the Tourism Marketeers Evening 2022, hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023.
The event was held on 28th September, Wednesday, at Meerumaa. A total of 41 tourism professionals took part in the event from a diverse range of travel trade vocations including Managing Directors, General Managers, Sales and Marketing Managers, and other relevant tourism professionals.
Stakeholder input has always been a key component of MMPRC’s strategic planning process. Continuing their annual Tourism Marketeers Evening, following a two-year hiatus due to the COVID-19 pandemic, is one of several activities conducted throughout the year to gather industry ideas and feedback. MMPRC works closely with the tourism industry and our partners to direct a collaborative effort to best develop and market the destination brand. The primary objective behind hosting this event was to gather expert opinions from tourism industry professionals regarding marketing the Maldives as the most preferred destination.
Speaking at the event, the Chief Executive Officer and Managing Director of MMPRC, MR Thoyyib Mohamed stated: “MMPRC has always prioritised working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback, and even criticism we get from our industry partners are crucial to constantly keep improving our brand. I am extremely grateful to all the attendants for the tremendous support we received for this year’s Tourism Marketeers Evening.”
Together with the industry, ideas were brainstormed in order to align and formulate promotional activities and marketing strategies. The event included sharing ideas on innovative destination marketing and discussions on delivering similar destination messages from the entire Maldivian travel trade rather than fragmented messages. Sessions such as this help us and the industry to build a cohesive, strong, and alluring ‘Maldives’ brand.
The Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarisation trips, as well as exchanging ideas on markets, segments, social media and promotional materials. One of the most exciting discussions, under the theme of “Working together through challenges”, was on addressing uncertain situations that arise within the industry due to external factors, geopolitical circumstances, and averting and dealing with such crises as one. Tourism industry representatives also shared their ideas, opinions, and suggestions for MMPRC’s destination marketing plan for the upcoming year.
