Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has marketed the Maldives’ luxury tourism experiences at the most exclusive luxury travel trade show held in the Middle East, International Luxury Travel Market (ILTM) Arabia . The event was held from 10th May – 11th May on the sidelines of ATM 2022 at Dubai International Convention and Exhibition Center – also known as the Dubai World Trade Center.
ILTM takes place in a specified zone within ATM 2022 and is an essential sales and marketing opportunity for travel specialists. The show consists of highly curated meetings between the most exclusive and sought-after travel designers and the world’s finest hospitality brands. This provides the opportunity for various parties in the travel trade such as agents and advisors working to cater for the luxury market to come together to create meaningful partnerships. This show specifically targets the ultra-rich markets from the Middle East from Bahrain to Yemen.
MMPRC showcasing the ultimate luxury vacation experiences available in the World’s Leading Destination, the Maldives at this show, reconnecting with travel trade from the Middle East and beyond. Through this event, MMPRC will inform the travel trade and travelers from the Middle East and other countries of the various luxury tourism products and services available in the destination, and the unique experiences the destination offers to travelers. The unique geography of the Maldivian scattered islands, the one-island-one-resort concept providing ultimate safety, security and privacy, the secluded and luxurious liveaboard experiences will be emphasized during this event.
MMPRC states that it is participating in this particular event as part of its marketing strategy for the Middle East focused on establishing Maldives as a top-of-the-mind destination for luxury travelers from this market. It also comes under a new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by restrategizing marketing activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.
Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the 7th top market to Maldives. From January to March this year the country has recorded 21,117 arrivals from the Middle East market. MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, roadshows, and hosting familiarization trips.