Ooredoo brings a message of unity with Eku Campaign

This National Day, Ooredoo Maldives has launched “Eku” – its new campaign that promotes a message of togetherness and harmony with a special “lhen” (poem).

A sequel to Ooredoo’s popular Varah Thafaathu campaign that celebrated the differences which makes our communities so great, Eku campaign talks about embracing our differences and uniting as one community.

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The campaign also highlights Ooredoo’s continued commitment to enriching the lives of its customers and providing innovative solutions that help customers achieve their various goals.

The company unveiled the Eku campaign at a special keynote event held at Maldives National University, with the Ooredoo brand team briefing the university’s marketing students on campaign strategy development and execution. Click here to view the official campaign video.

Speaking at the launch event, the Director of Sales & Brand at Ooredoo Maldives, Hussain Niyaz said: “On behalf of the Ooredoo Maldives family, I extend warm greetings on the occasion of the National Day to our beloved brothers and sisters across the country. We are delighted to unveil our Eku campaign today, and reaffirm our brand promise of enriching people’s lives and enabling communities to grow closer together through our first-class technologies and innovations.”

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