Ooredoo Maldives has unveiled its Ramadan campaign, ‘Roadhaige Noor’—a special initiative designed to celebrate the essence of the holy month through the eyes of a child experiencing her first Ramadan.
Translated as “The Light of Ramadan,” the campaign centres around a young girl exploring the spiritual and cultural significance of Ramadan. Through the child’s perspective, the campaign beautifully illustrates core values such as family bonds, faith, personal growth, and the importance of sharing and generosity that define this sacred month.
The story highlights the child’s journey as she discovers Ramadan traditions and learns meaningful lessons through everyday experiences. Ooredoo Maldives emphasises that this heartfelt initiative aims to foster connections within the community, celebrating the traditions and wisdom passed down through generations, creating relatable content that resonates deeply with audiences of all ages.
As part of the initiative, Ooredoo Maldives will be sharing engaging multimedia content inspired by the story across various platforms throughout Ramadan. This content is designed not only to entertain but also to educate and inspire viewers about the richness and traditions associated with the holy month.
Through such innovative and community-focused campaigns, Ooredoo Maldives continues its mission of connecting communities and enhancing lives across the Maldives. The company invites everyone to join in experiencing the warmth, wisdom, and joy that ‘Roadhaige Noor’ seeks to spread during this special time of the year.
