Under Visit Maldives’ efforts to ensure Maldives holds the position as the top of the mind destination in the Turkish market and to increase engagement with tourists, a prominent media team arrived in Maldives yesterday on Visit Maldives’ invitation.
From August 16th until 22nd, the media team consisting of travel writers, journalists, and art directors will explore the wellness facilities at Joali Maldives, Mirihi Island Resort and Finolhu Maldives.
During their stay, the team will indulge in unique experiences such as snorkeling with marine biologists, serene spa and wellness facilities, watersports, and movie nights under the equatorial night sky. In addition, the team will embark on a gastronomic journey and discover haute gourmet cuisines unique to each property.
The media trip represents popular media outlets such as Oksijen, Seturday, Baha Akinci, Sabah, Daily Sabah, Marie Claire and InStyle.com.tr. These diverse outlets target all key segments of the Turkish audience from high-end affluent segments to budget travelers. The articles published will reach over 10 million potential travelers.
The media familiarization trip is conducted aligned with Visit Maldives strategy for the Turkish market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences as well as conducting campaigns with nature and conservation. The upcoming activities for the Turkey market includes a campaign with Turkish Airlines from September to November 2021.