With the rise of Muslim Fashion, globally well-known brands are taking their stand to this niche market.
Due to the high consumer market led by the Muslim global population brands like D&G, DKNY, Victoria Beckham and Tommy Hilfiger are now catering to this market. Most recently, Zara released their own Ramadan collection which includes a variety of modest clothing.
According to the Chairperson of the Islamic Fashion Design Council, Alia Khan, modest fashion is not a new thing and it is not a passing fancy. It’s been around since the beginning and will stay till the end. She gives the credit to social media for having a lot to do with global fashion brands beginning to take notice.
Turkey, United Arab Emirates (UAE) and Indonesia are known as the biggest spender on modest fashion.
Khan highlights that this market targets a different mindset, different audience and hence the consumer behavior would also be different. If the brands understand the concept, they would gain much from it.
The most keyed into the demands of consumers are young Muslim entrepreneurs. Young designers will know the fashion and understand what the consumers needs and these designers are succeeding in the modest fashion market.
According to a survey done by Pew Research Center in America, Muslims are the fastest-growing main religious group. They estimated that by 2050, there will be 2.7 billion Muslims worldwide. And Muslims are predicted to grow 5% annually to $361bn by 2023.
