SIMDI Beverages, a key division of the SIMDI Group, has launched Sober Spirits, a new line of alcohol-free beverages, at an exclusive event hosted at JEN Maldives Malé by Shangri-La. The event, held at the hotel’s rooftop restaurant, Azur, marked a notable development in the Maldives’ beverage sector.
The launch event showcased Sober Spirits’ range of 0.0% alcoholic drinks, providing attendees with a chance to sample these innovative beverages. The gathering also featured live entertainment and networking opportunities for influential figures from the hospitality industry, media representatives, and other distinguished guests. The event’s atmosphere was further enhanced by the participation of JEN Maldives, which added its distinct touch of service and hospitality.
Sober Spirits is positioned to offer a new dimension to social gatherings in the Maldives, focusing on providing an alcohol-free alternative for those who seek refined taste without the alcohol content. This new line builds on SIMDI Beverages’ established success with non-alcoholic products such as Bière Des Amis, a premium non-alcoholic beer, and Natureo Wines. The addition of Sober Spirits further strengthens the brand’s commitment to offering diverse and innovative beverage options.
The launch event included speeches from key figures, including Mr. Yooshau Saeed, General Manager of SIMDI Group, who highlighted the company’s dedication to introducing groundbreaking products to the Maldivian market. Mr. Calixte, one of the founders of Sober Spirits, also addressed the audience, sharing insights on the inspiration behind the brand and its recognition as a leading name in the global non-alcoholic spirits market.
Following the formal proceedings, guests were invited to experience the first-ever tasting of Sober Spirits in the Maldives, an opportunity to explore the depth and quality of the product line.
