While there are many who is ready to say adieu to 2020, there is no doubt the companies had to adapt accordingly, in order to survive the challenges faced due to COVID-19 and how the business world will be like in 2021. Here are a few trends that might assist in making your business move forward in the upcoming year.
1. Business model innovation
In 2021, every business needs to reflect on what they can offer to their customers and how they operate a business. A lot of industries such as the hospitality and events industry went under a complete transformation in 2020. Although business always innovate themselves to keep ahead of competitors, it will be more important to change the business model in the upcoming year.
2. Social media engagement
A strong social media engagement is a sign that you’re making an impact on the market. From making meaningful connections with current and future customers and building positive brand experience—the greatest measure of social media success is an engaged audience. Identify the right time to post (when there is much engagement), give a shout-out to clients and partners, get creative with hashtags and use visuals to make your posts more appealing.
3. Showcase yourself to showcase your business
Your own story is literally the story of your business whether you are an extrovert or an introvert. Showcase yourself to showcase your business as there is no better way to market the brand. You should be the face of the brand. Sharing pictures of the business in your feed is a good way to reach your customers and create a brand awareness early on.
4. Rise of remote work
Encourage working remotely. Due to the COVID-19 pandemic, many companies adapted its working culture and welcome the option of working remotely. This allows, employees to work freely and motivates them to continuously improve themselves. Moreover, with the recent technological advancements, its easier now than ever to connect with your colleagues with online platforms such as ZOOM or even Google Meet. Everything can be managed online now, without much of a hassle. 2021 will definitely see a rise in this culture as more companies are implementing this trend.
5. Being eco-friendly and socially responsible
Sustainability has been a concern for sometime, but during the pandemic, things shifted in emphasis. Companies are recognizing the environmental crisis could be much more damaging to the world more than the pandemic. Majority of consumers look for sustainable brands now and are demanding companies to step up to the plate and become more eco-conscious.