With 99% of resort employees given the first dose vaccine, 25% of them fully vaccinated, and with over 9 months of COVID-19 management experience, the Maldives continues to be a much safer destination, revealed the Ministry of Tourism.
Visit Maldives together with the Ministry of Tourism has also launched the “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travelers.
Under this campaign, the ultimate target is to make Maldives the first fully vaccinated tourism sector in the world. Along with the unique geographical formation of the islands which offer natural physical distancing, and the stringent health and safety measures in place, a fully vaccinated tourism sector will become an added advantage in encouraging tourists to visit the destination.
A microsite was unveiled under the ‘I’m Vaccinated’ Campaign. The microsite will display a counter displaying the number of tourist industry staff vaccination as well as information regarding registration for vaccination of employees and the latest HPA guidelines. Furthermore, the social media campaign component of the campaign continues to present images and videos of workers in the tourism industry with a pinned vaccination badge that will be presented to them by Visit Maldives once they receive the prescribed dose(s) of the COVID-19 vaccination. The social media campaign further advertises Maldives as a ‘safe haven’ destination across the globe.
On 1st February 2021, Maldives initiated the administration of the COVID-19 vaccine, and the government aims to provide free COVID-19 vaccine to all citizens and residents of Maldives in the upcoming months. The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists. This conveys the message that Maldives is a low-risk destination for travelers and will hopefully generate a surge in tourist arrival.