The Maldives Marketing and Public Relations Corporation (MMPRC) and the Maldives Association of Tourism Industry (MATI) have formalised their partnership by signing a Memorandum of Understanding (MOU) aimed at enhancing and strengthening destination marketing efforts for the Maldives.
The MOU, signed on 24th July 2024, marks a significant step in bolstering the collaboration between the two entities. Ibrahim Shiuree, CEO and Managing Director of MMPRC, expressed his enthusiasm for the partnership, stating, “We are delighted to formalise this important collaboration with MATI. MATI’s extensive industry knowledge and experience will undoubtedly be an indispensable asset in strengthening our destination marketing efforts, and their insights and support will be invaluable as we work towards achieving our strategic objectives.”
Ahmed Nazeer, Secretary General of MATI, also highlighted the importance of this collaboration. “We have always maintained a close working relationship with MMPRC and we hope that our understanding today will serve to further solidify and enhance that relationship. Furthermore, it is our wish that this collaboration can help to bolster MMPRC’s Destination Marketing efforts, which are undoubtedly crucial for increasing our destination’s brand appeal and achieving our overall performance targets,” he said.
Under the terms of the MOU, MATI will assume an advisory role, aiding MMPRC in the conceptualisation and formulation of destination marketing strategies, campaigns, and tactics. The agreement also includes cooperation in sharing tourism-related data compilations, analytical findings, and insights.
This partnership is expected to enhance the Maldives’ brand appeal on the global stage, contributing to the overall performance targets of the destination. The joint efforts of MMPRC and MATI are anticipated to provide a comprehensive approach to marketing the Maldives, ensuring sustained growth and recognition in the international tourism arena.
