The Maldives Marketing and Public Relations Corporation (MMPRC) is presenting the Maldives’ wide array of holiday experiences to the French market at IFTM Top Resa 2024. The event, held from 17th to 19th September in Paris, aims to attract key travel buyers across all trade segments, including business, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
A delegation of 35 representatives from 21 companies within the Maldivian tourism sector is participating alongside Visit Maldives. The Maldives’ stand at the event spans 121 square metres and is designed to reflect the destination’s unique blend of luxury, sustainability, and natural beauty. It highlights luxury resorts, rich marine life, natural allure, and unique honeymoon and underwater experiences. The stand also features local cuisine and promotional videos showcasing the country’s breathtaking landscapes, sustainable practices, and world-class hospitality.
Engagement activities at IFTM Top Resa 2024 include scheduled meetings with travel trade partners, marketing agencies, and media outlets. Visitors to the Maldives stand can participate in surveys for a chance to win free holidays in the Maldives, sponsored by Brennia Kottefaru, Joy Island Maldives by The Cocoon Collection, and Robinson Noonu Maldives. A press pack in French is being distributed to provide updated information to trade representatives and reinforce the Maldives’ strategic positioning in the market.
The French market holds significant importance for the Maldives, ranking eighth in terms of tourist arrivals. As of August 2024, 35,202 French tourists have visited the island nation. MMPRC aims to increase arrivals in the luxury, family holiday, and sustainability segments through ongoing promotional campaigns and marketing activities targeting the French market. A highlight of these initiatives is the “Discover Maldives” webinar series, which commenced with the French audience.
Upcoming efforts to boost the Maldives’ presence in France include a media familiarisation trip, the continuation of the “VeryChic” joint marketing campaign, the “Discover Maldives” webinar series, and participation in the prestigious ILTM Cannes event. Through these initiatives, Visit Maldives continues to strengthen its brand in France, ensuring that the “Sunny Side of Life” remains a top destination for French travellers.
