Dhiraagu has awarded a dream holiday to Switzerland to the grand prize winner of its Ramadan-themed campaign, marking the culmination of the company’s ‘Slice a Watermelon and WIN’ promotion. The winner, Mohamed Iuthiman Ali, received the prize at a special ceremony held at Dhiraagu Head Office, attended by members of the company’s management and staff.
The promotion was launched as part of Dhiraagu’s seasonal Ramadan offers, inviting mobile customers to engage in a daily interactive challenge via the DhiraaguApp. Participants who reached specific milestones while slicing virtual watermelons unlocked a range of digital rewards, including 10GB and 1TB data bundles, Apple AirPods, and the latest Samsung S25 smartphone.
Iuthiman’s consistent engagement with the app secured him the ultimate reward—a holiday trip to Switzerland—transforming a casual digital interaction into a once-in-a-lifetime travel experience.
The campaign reflects Dhiraagu’s broader commitment to enhancing customer experiences through creative and rewarding digital initiatives. By integrating gamified elements into everyday app use, the telecom provider continues to explore new ways to bring joy and value to its users.
