Visit Maldives Corporation has announced a series of changes to its membership framework for 2026, aimed at increasing participation from small and medium-sized enterprises across the tourism sector, including guesthouses, liveaboards, and travel agencies.
Under the revised approach, Visit Maldives will introduce more accessible and lower-priced membership options, allowing a wider range of tourism operators to join its destination marketing network. The changes are intended to broaden representation across the sector and enable smaller businesses to take part in international promotion efforts alongside larger operators.
The corporation also plans to reduce participation fees for roadshows and other promotional activities. In addition, SMEs will be offered flexible non-physical participation options, such as digital showcases, representation services, and shared lead-generation support. These options are designed to allow businesses to engage with overseas markets without the need for international travel.
As part of the 2026 measures, Visit Maldives will facilitate content trips and expand content-sharing initiatives. This will allow resorts and guesthouses to access professional marketing assets, while also contributing to the destination’s wider content library.
Commenting on the initiative, Visit Maldives Corporation Chief Executive Officer and Managing Director Ibrahim Shiuree said the measures are intended to improve visibility and inclusion for smaller operators across all atolls, with the support of local non-governmental organisations.
Visit Maldives said the updated membership structure forms part of its broader efforts to promote a more inclusive tourism ecosystem and aligns with national initiatives aimed at widening economic participation within the sector.
