Coca Cola Launches Brand New Campaign ‘Refreshing Relationships’

Coca-Cola launched a brand new campaign, ‘Refreshing Relationships’.

The campaign was inaugurated last Thursday, by the SAFF Suzuki Cup championship winner and National Football Team Captain Akram Abdul Ghanee.

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The aim of the concept is to connect with consumers in the Maldives through a relative notion. In regards to this, coke bottles are designed with various labels such as ‘Wife, ‘Husband’, ‘Dad’, ‘Baby’ and ‘Super Model’ to increase the relationship between consumers.

The South-West Asian Marketing Manager for Coca-Cola, Mr. Amrath noted on the occasion that the main purpose of the campaign is building connections.

‘Share a Coke’ the campaign was first launched in 2011 in Australia. The campaign is now conducted globally through different locations.

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