How Important is Visual Marketing for Your Business?

Experts and specialists throughout the world agree that the future of marketing is digital, and now that the entire country has high speed 4g mobile internet, it is the perfect time to take advantage of the broad penetration range of digital marketing to put your company or your product on the map.

Product and Food Photography : Valhomas Noodles from Cidee's Kitchen by Dynamyst
Product and Food Photography :
Valhomas Noodles from Cidee’s Kitchen by Dynamyst

Social Media in Maldives

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The three most frequently used social media platforms in the Maldives is Youtube, Facebook, and Instagram, with a close-knit Twitter community following close behind. The latest trends show that users on different platforms are sensitive to different types of marketing; the Twitter community of Maldives is highly interested in social issues and applaud CSR efforts and ‘tweet and win’ promotions, while the largest social media community, Facebook, is attracted to viral videos and photography, making the platform tie closely with the world’s most popular and largest video-sharing site, and third largest search engine, Youtube.

The Importance of Visual Marketing

There has been an entire host of studies conducted to confirm the effects of visual marketing and the statistics returned are exciting and promising.

  • 37% of marketers said visual marketing was the most important form of content for their business. 
  • 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
  • Tweets with images receive 150% more retweets than tweets without images.
  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

    Interior Photography of Resort and Guesthouse Properties :  Cocoon Maldives by Dynamyst
    Interior Photography of Resort and Guesthouse Properties :
    Cocoon Maldives by Dynamyst
  • 51% of B2B marketers prioritized creating visual content assets in 2016.
  • Infographics are “liked” and shared on social media 3X more than other any other type of content
  • Facebook posts with images see 2.3X more engagement than those without images
  • Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%).

Quality Matters

As with everything else, the quality of the advertisement is important. Poor production quality can have an adverse, and almost reverse effect on CTR, and can reduce consumer confidence in your brand and your product. If skilled in-house production is not available, carefully consider your options when you are ready to produce your campaign.

Infographics and Motion graphics video for Travel Trade Maldives by Dynamyst

Simply uploading photos or videos shot with your smartphone to a social media site just doesn’t cut it nowadays, as they neither attract the target demographic nor ensure high engagement among potential customers. Whether audiences realize it or not, people crave visually attractive and informative content… and that is where Dynamyst comes in.

Aerial Photography and Videography of V. Fulidhoo by Dynamyst
Aerial Photography and Videography of V. Fulidhoo by Dynamyst

As one of the leading photo/video studios in Maldives that produce visual content for marketing, Dynamyst takes no shortcuts when it comes to quality and customer satisfaction. Dynamyst has produced a wide and varied range of creative visual content for clients that stand out amidst the sea of advertising that bombards audiences when they are online.

Dynamyst has produced corporate ads, company video profiles, wedding videos and photo albums, resort photography/videography, aerial photography/videography, architectural and interior photography, broadcast productions, animated motion and infographics, and television commercials for TV channels.

To check out some of our completed projects and samples of Dynamyst’s work, please visit their Facebook page or YouTube channel linked below:
For more information, please contact 9997757.

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