The Maldives Marketing and Public Relations Corporation (MMPRC), alongside 25 industry partners, is showcasing the unique and diverse experiences of the Maldives at Fitur 2025, one of the world’s premier travel trade events. Taking place in Madrid, Spain, from 22nd to 26th January 2025, this marks MMPRC’s first major international engagement of the year.
Fitur, regarded as a leading event in the tourism sector, plays a critical role in connecting industry professionals and fostering relationships in key markets, particularly in Europe and Latin America. For the Maldives, it offers an opportunity to strengthen its brand presence, share the latest information with global travel agents, and promote the wide array of experiences the destination offers, including romantic getaways, wellness retreats, family holidays, and adventure travel.
The Maldives’ stand at Fitur 2025 reflects its commitment to sustainability, luxury, and cultural heritage. Interactive activities such as local food tastings, personalised calligraphy bookmarks, and photo backdrops featuring traditional attire add vibrancy to the exhibit. Additionally, visuals and videos showcased on LED screens highlight the country’s pristine beaches, marine biodiversity, and luxurious resorts. Complimentary holiday raffle draws, sponsored by Ithaa Holidays Maldives, further enhance the Maldives’ appeal at the event.
Spain remains a key market for Maldivian tourism, ranking among the top 10 in 2024 with 47,835 tourist arrivals. MMPRC is committed to maintaining this momentum through targeted marketing initiatives, including participation in high-profile events like Fitur.
Through these efforts, MMPRC continues to reinforce the Maldives’ reputation as a leading travel destination, appealing to diverse traveller preferences under the brand identity “Maldives… The Sunny Side of Life.”
