Mastercard has collaborated with Orca Media Group, a leading media and marketing company in the Maldives, to enhance its brand presence through tailored marketing initiatives, including the introduction of the iconic ‘Priceless’ program.
Through this collaboration, Mastercard will leverage Orca Media Group’s expertise in public relations, digital media, and integrated marketing strategies to connect with domestic audiences and highlight the benefits of its products, services, and other offerings. As part of this association, both companies will work to design and deliver strategic campaigns, promote Mastercard’s unique value proposition, and promote digital payments adoption to support the economy.
This collaboration aims to elevate awareness around Mastercard’s products and services in the Maldives and forge new partnerships across key industries, such as travel, hospitality, and retail. The collaboration aligns with Mastercard’s broader mission to empower local economies through innovation, security, and convenience in financial transactions.
“Mastercard is excited to team up with Orca Media Group. This collaboration underscores the company’s commitment to supporting the Maldives’ thriving tourism and business sectors while ensuring that both residents and visitors benefit from the convenience and security of Mastercard’s payment solutions,” said Sandun Hapugoda, Country Manager, Sri Lanka & Maldives, Mastercard. “Together with Orca Media Group, Mastercard is looking forward to connecting with new audiences and driving greater brand impact in the Island Nation.”
