The Maldives Marketing and Public Relations Corporation (MMPRC), in collaboration with Maldivian, the national airline of the Maldives, has signed a Memorandum of Understanding (MOU) aimed at advancing tourism development across the archipelago. The MOU was signed on 15 August 2024 at a ceremony held at MMPRC Headquarters by Mr Ibrahim Shiuree, Chief Executive Officer and Managing Director of MMPRC, and Mr Ibrahim Iyas, Managing Director of Maldivian.
This strategic partnership seeks to leverage the strengths of both organisations to create innovative marketing campaigns and initiatives that will attract visitors from around the world. The focus will be on business-to-consumer marketing efforts, including branded advertisements, promotional activities, and global campaigns.
“Our partnership with Maldivian is an exciting venture to promote the Maldives,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”
Ibrahim Iyas, Managing Director of Maldivian, expressed similar enthusiasm about the collaboration. “We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation. This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth.”
According to MMPRC, the specific components of this partnership will be revealed as the initiatives are rolled out, with a strong emphasis on sustainable tourism and equitable promotion across the various regions of the Maldives.
