The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has started a journey through Eastern Europe with a dynamic roadshow spanning three vibrant cities: Warsaw, Prague and Budapest. The Maldives Roadshow series in Eastern Europe is geared towards strengthening trade relationships, sharing the latest destination information, and establishing a prominent presence in this key region. Held on the 13th, 15th, and 17th of November 2023, 21 industry partners from the Maldives will join this event. This is the first time that MMPRC conducted such a roadshow series in this region, as Eastern Europe became significant as a market following the pandemic. This event will enable them to create a stronger presence in the market by connecting directly with the travel trade.
Throughout this event, MMPRC aims to create meaningful interactions and partnerships while showcasing the unique offerings of the Maldives for Eastern European tourists through valuable travel trade meetings. MMPRC will disburse a wide array of promotional materials showcasing individual products and experiences such as liveaboards, diving, luxury resorts, guesthouses, and family holidays. Furthermore, the roadshow immerses attendees in the Maldivian culture with a Local Snacks and Culture Display to provide a genuine taste of the exquisite destination and leave a lasting impression on the guests.
Attendees have the chance to participate in a Holiday Raffle Giveaway, with the exciting opportunity to win free holiday packages. These include vacations sponsored by the Holiday Inn Kandooma Resort Maldives in all three cities, as well as from Lily Beach Resort & Spa in Prague and the Seaside Finolhu Baa Atoll Maldives in Warsaw and Prague. The Le Meridien Maldives Resort & Spa is also part of this enticing giveaway across all three cities.
MMPRC conducts various B2B activities in this region to strengthen trade relations, focusing on individual products and experiences, ranging from liveaboards and diving to luxury resorts and family holidays. This includes successfully completing two editions of the Access Luxury Travel Show (ALTS) in Prague and Warsaw and three airports in Budapest, engaging with key markets and strengthening ties with the travel trade. This also reflects the Maldives’ commitment to expanding the destination presence and maintaining its status as a top-of-mind destination in the Eastern European market. MMPRC has also carried out a webinar series for the Czech Republic, Slovakia, Hungary and Poland from the 18th to 19th of September, with over 50 agents in attendance.
The Maldives has witnessed significant growth in tourist arrivals from this region, even
surpassing pre-pandemic figures. As of September 2023, arrivals for the year from the
Eastern Europe region stands at 70,392. This surge in post-pandemic tourism suggests the
The Maldives is poised for a robust rebound and signals the potential to surpass the impressive
arrival figures from the previous year.
