The Maldivian marketing industry has evolved rapidly over the last decade, and Publicity Bureau Studios (PBS) has stood at the forefront of this transformation. Established in 2015, PBS brought together a team of experts and creative problem-solvers with the mission of elevating the standards of creative advertising and strategic communications in the country.
In recent years, some of the most recognisable visuals from successful local marketing campaigns have been crafted by PBS. Their work has consistently demonstrated quality and innovation, making them one of the most influential players in the sector.
PBS was founded to address limitations in the country’s marketing approach, with a focus on building people-centred brands that achieve results. Over the past nine years, the company has grown into an industry leader and the architect behind many of the Maldives’ most iconic brand moments.
The studio’s portfolio includes the country’s first Augmented Reality campaign for Ooredoo Maldives, as well as successful rebrands for major institutions such as Maldives Ports Limited (MPL), the National Drug Agency (NDA), and Fuel Supply Maldives (FSM). With brands like FABRIKA and Publicity Maldives under its wing, PBS has expanded its scope, notably venturing into billboard and digital LED advertising spaces since 2022. Publicity Maldives’ out-of-home (OOH) advertising has provided clients with strategic visibility in Malé City’s bustling landscape.
PBS offers a wide range of marketing services, including brand identity development, strategy, communications, and experience design. Their work often includes state-of-the-art immersive event curation, leveraging frontier technologies to deliver interactive and engaging brand experiences.
What sets PBS apart is its meticulous approach to planning. The company emphasises the importance of preparation, ensuring that clients are actively involved in the process. This collaborative strategy allows brands to embed their vision into campaigns, ultimately achieving targeted results.
In today’s competitive, post-pandemic market, a brand’s success depends on its ability to stand out. PBS has developed a formula that resonates with both local and international audiences, raising industry standards and creating meaningful opportunities for ambitious entrepreneurs.
