Rip Curl Maldives has launched its first retail store in the Greater Malé Region, officially opening its doors in Hulhumalé on 9th June. To mark the occasion, the store is offering a limited-time 40% discount across all products, valid until 9th July 2025.
The new outlet provides surf enthusiasts, beachgoers, and lifestyle shoppers with direct access to Rip Curl’s full collection of surfwear, swimwear, and casual apparel—all available at exclusive opening prices. Located in the heart of Hulhumalé, near Hulhumale’ Ruhgandu 2 on the Beach Road, the store features a vibrant range of authentic surf gear and laid-back island fashion for men, women, and children. From high-performance surfwear to everyday beach essentials, customers can now enjoy a premium in-store shopping experience, right in the capital region.
SIMDI Group operates the new outlet and hosted the official opening ceremony, led by General Manager Yooshau Saeed and Rip Curl representative Edwin Stevens. Leaders from the Surfing Association of Maldives and the Bodyboarding Association of Maldives also attended, highlighting Rip Curl’s strong ties to the local watersports community.
Stevens emphasised that the store’s launch is more than a retail milestone—it represents Rip Curl’s commitment to connecting with people who live for the ocean. He expressed pride in the brand’s partnership with SIMDI, which continues to play a key role in supporting the watersports community and inspiring the next generation.
The new Hulhumalé store is Rip Curl’s fifth outlet in the Maldives, joining existing locations at Crossroads Maldives, Niyama Private Islands, and Adaaran Select Hudhuranfushi. With its relaxed design and ocean-inspired ambience, the store offers an ideal destination for anyone who embraces the sea in both sport and lifestyle.
