SIMDI Group marked its 24th anniversary, celebrating nearly a quarter-century of growth, innovation, and commitment to the Maldivian market. The milestone was commemorated with a special gathering, recognising the dedication of the company’s employees and the partnerships that have shaped its success.
Reflecting on the journey, Managing Director Mishal Didi stated, “As we celebrate 24 years of achievements, we reflect on our journey of growth, resilience, and innovation. Our success is built on strong partnerships with globally renowned brands and the trust we have earned from our valued customers. Moving forward, we remain committed to delivering unparalleled products and services, adapting to evolving market demands while upholding our core values of quality and excellence.”
General Manager Yooshau Saeed also highlighted the role of the company’s employees in SIMDI Group’s success, noting, “SIMDI Group would not be where it is today without the passion and perseverance of our incredible team members. Together, we have built a company that stands strong, embraces challenges, and continues to grow. Every effort, big or small, has contributed to our success and the milestones we proudly celebrate today.”
Founded in January 2001 by Chairman Ibrahim Mohamed Didi and CEO Dr Mariyam Shakeela, SIMDI Group has grown into a market leader in the Maldives, distributing over 15,000 products from 200 global brands. The company represents renowned names such as Illy Coffee, Canon, Dilmah Tea, Monin Syrups, Electrolux, and Lenovo, among others. Operating across all 20 atolls, SIMDI serves industries ranging from hospitality and wellness to education, medical, and agriculture, with a workforce of over 380 professionals.
Under its leadership, SIMDI Group continues to evolve, maintaining its commitment to excellence, integrity, and customer satisfaction as it looks towards future growth.