The Maldives Marketing and Public Relations Corporation (MMPRC) hosted a press conference at its headquarters to announce the latest updates on the tourism industry and highlight the achievements of the recently concluded “Welcome India” Roadshow series. The event was attended by key figures in the tourism sector, including Minister of Tourism Ibrahim Faisal, Advisor to the President on Tourism Development Mohamed Khaleel, Chairperson of MMPRC and President of the Maldives Association of Travel Agents and Tour Operators (MATATO), and MMPRC’s CEO and Managing Director, Ibrahim Shiuree.
The press conference emphasised the importance of transparent communication and collaboration to enhance the tourism industry. MMPRC provided insights into its operational strategies aimed at promoting the Maldives’ unique experiences and boosting travel trade from India and other global markets.
The “Welcome India” Roadshow, a collaborative effort between MMPRC, MATATO, and NHGAM, was held from 30th July to 3rd August 2024, covering New Delhi, Mumbai, and Bangalore. The roadshow aimed to reinforce the Maldives’ status as a premier holiday destination for Indian travellers by connecting with B2B travel trade partners. The event saw participation from 23 industry partners from the Maldives, including Tourism Minister Ibrahim Faisal and Advisor Mohamed Khaleel.
Highlights of the roadshow included a comprehensive showcase of the Maldives’ diverse tourism products and experiences. Attendees engaged in one-on-one meetings with Maldivian tourism representatives to explore business opportunities and forge lasting partnerships. Presentations by Island Aviation and Sri Lankan Airlines underscored the improved connectivity options to the Maldives, while raffle draws and interactive sessions added to the event’s vibrant atmosphere.
India remains a crucial market for the Maldives, and the success of the “Welcome India” Roadshow signifies a strategic effort to enhance the Maldives’ appeal. MMPRC plans to continue promoting the Maldives in India through various initiatives such as PR activities, participation in trade shows, media familiarisation trips, joint marketing programmes with airlines and online travel agents, and digital marketing campaigns.
