Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has conducted a familiarisation trip themed “High-end Adventures in the Maldives” for media officials from the United States (US). The team arrived in the Maldives on the 13th of July on MMPRC’s invitation, and remained here till 20th of July 2022.
With various world-class publications targeting a highly affluent audience in the USA market, this familiarisation trip generated huge coverage showcasing high-end accommodation and experiences, ranging from gastronomy and wellness to water-sports and other unique experiences available in the Maldives. Additionally, this trip highlighted the unique geographical advantage of having Maldives’ islands scattered across the Indian Ocean and the unique one island-one resort concept, making Maldives one of the safest holiday destinations in the world.
The team was hosted at Joali Maldives Resort, Anantara Kihavah Resort and LUX* South Ari Atoll Resort, where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties. This trip is expected to increase arrivals and bookings from the US to the Maldives.
So far this year, the US is the 6th top source market to the Maldives. By 29th June 2022, a total of 39,016 tourists arrived in the Maldives from the US. This is 4.8% of the total arrival figure of 809,603 recorded during this period. MMPRC has been holding several activities targeting this market including a campaign with Worth Magazine, participating in ATTA’s AdventureELEVATE 2022 fair, conducting a travel trade webinar and a joint-marketing campaign with Goway. Ongoing activities for this market include a campaign with ASTA, ID Travel Group and Singapore Airlines. There are several other marketing and advertising activities in the pipeline for the US market for this year.