The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced the launch of a new campaign with TVer, one of Japan’s most renowned ad-supported video-on-demand (AVOD) platforms. The campaign, aimed at promoting the Maldives as a prime travel destination, is set to run from 1st to 29th August 2024.
TVer, established in October 2015 by Tokyo’s five major commercial broadcasters, is a next-generation television technology that has garnered significant attention. The Maldives will be featured prominently through video advertisements showcasing its luxurious offerings, ideal for couples, underwater adventures, and family-friendly experiences. These advertisements will appear before and during programmes on TVer.
Throughout the year, Visit Maldives has been actively engaging the Japanese market with various promotional activities. These include ongoing social media campaigns on Visit Maldives Japan accounts, a media familiarisation trip focused on wellness and luxury, and webinars in collaboration with Malaysian Airlines. These webinars explored new routes connecting Japan to the Maldives and provided information about the destination to agents from the Japan Outbound Tourism Council (JOTC).
As of May 2024, the Japanese market ranks 15th in terms of tourist arrivals to the Maldives, with 13,517 visitors, representing a 1.5% market share. Visit Maldives is committed to enhancing its marketing efforts to further boost this number. Upcoming initiatives include joint promotions with top tour operators and digital campaigns. Moreover, Tourism Expo Japan 2024, organised by the Japan Travel and Tourism Association, Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO), is scheduled to commence this September.
Through these efforts, Visit Maldives aims to highlight the country’s unparalleled beauty and unique experiences. The campaign will showcase the Maldives’ stunning underwater villas, diverse culinary offerings, vibrant marine life, and rich traditions and culture. By attracting travellers from around the globe, Visit Maldives seeks to solidify the Maldives’ position as a premier travel destination, inviting holidaymakers to discover its tropical allure.
