The Maldives Marketing and Public Relations Corporation (MMPRC) hosted its inaugural Tourism Industry Insights Workshop on 20 April 2024, bringing together tourism professionals, government officials, and regulatory authorities for an intensive day of presentations and discussions aimed at charting a course for the future of Maldivian tourism.
The workshop was conducted in collaboration with Sarah Mathews, CEO of E-Tourism Frontiers and Consultant to Visit Maldives, who delivered a series of sessions designed to equip stakeholders with the tools to navigate a rapidly evolving global travel landscape.
Key presentations included MMPRC’s Global Market Intelligence briefing, which examined the top 10 source markets for the Maldives: the United Kingdom, Russia, China, Italy, Germany, the Middle East, Switzerland, India, the United States, and France. The session highlighted ongoing shifts in travel preferences, booking behaviours, and economic drivers across these markets.
Sarah Mathews’ sessions covered a broad spectrum of themes, from the digital revolution in travel and emerging global travel trends, to consumer behaviour shifts, destination branding, and strategies to attract the next generation of travellers. She also presented insights on destination organisation trends and evolving marketing strategies—emphasising the importance of adaptability in a data-driven age.
Addressing participants at the conclusion of the workshop, MMPRC Chairperson Abdulla Ghiyaz Riyaz stated, “This workshop is part of a broader shift we are leading at Visit Maldives towards a more data-driven, inclusive, and forward-thinking approach to how we promote our destination. Our goal is clear; to not only adapt to change but to lead it.”
Beyond the knowledge-sharing sessions, the workshop also fostered networking opportunities and dialogue among industry players, encouraging collaboration that aligns with national development goals.
MMPRC reiterated its commitment to continuing similar initiatives, reinforcing its mission to enhance the Maldives’ global brand through innovation, research-led marketing, and strategic partnerships.
