The Maldives Marketing & Public Relations Corporation (MMPRC) recently showcased the archipelago’s spectacular underwater world at ADEX Ocean Mission 2024. Held in Singapore, ADEX is Asia’s largest and longest-running dive expo, drawing enthusiasts, industry professionals, and conservationists.
The MMPRC, along with six industry partners, actively promoted the Maldives as a premier dive destination. Their exhibit featured informative flashcards highlighting the nation’s rich marine life and stunning dive sites. The event provided a valuable opportunity to collect market intelligence, tailoring future promotional efforts towards the Southeast Asian dive community.
Maldives’ participation in ADEX reflects the country’s commitment to attracting dive enthusiasts from all over Southeast Asia. The Maldives offers unparalleled underwater experiences and aims to solidify their position as a top choice for discerning divers.
The MMPRC’s presence at ADEX is part of a broader strategy targeting the Southeast Asian market. With over 58,000 visitors from the region in 2023, the Maldives is keen to build on this momentum through joint marketing campaigns, outdoor advertising, and participation in future events.
