The Minister of Tourism, Ibrahim Faisal, has announced plans to intensify advertising efforts to attract more tourists during the Maldives’ low tourism season.
In an exclusive interview with local media, the minister revealed that the government will increase the Maldives Marketing and Public Relations Corporation (MMPRC) budget to facilitate these efforts, focusing on the Indian, Chinese, and traditional markets.
“We will find a way to increase occupancy by 15% or 20% during this period next year,” Minister Faisal stated. “We will work hard with the MMPRC. If we can focus on the Indian, Chinese, and traditional markets, we will be very prepared.”
The low season, spanning June, July, and August, typically sees a decline in tourist arrivals. Minister Faisal acknowledged this trend, noting that although the decline this year was less severe compared to previous years, there is still a significant drop in occupancy rates, with many empty beds.
The minister emphasised that increasing the MMPRC’s budget is a strategic investment in tourism. “The money spent on tourism advertising is important as it multiplies the industry’s profits. If you spend one dollar on marketing, you bring USD 15 or USD 25 into the country. The tourism sector contributes USD4.5 billion to the state budget,” he explained.
Minister Faisal highlighted ongoing efforts to boost tourism from specific markets, particularly China. He expressed optimism that collaborations with Chinese companies would significantly increase tourist arrivals over the next five years. By the end of 2027, the tourism industry will contribute USD 6 billion to the state budget.
The minister’s proactive approach aims to mitigate the seasonal decline in tourist numbers and enhance the overall contribution of the tourism sector to the Maldives’ economy. With these initiatives, the Maldives hopes to attract more visitors and sustain growth in its vital tourism industry.
