Bank of Maldives (BML) has entered into a strategic partnership with the Maldives Marketing and Public Relations Corporation (MMPRC) to promote the Maldives as a leading global travel destination. The announcement was made during the Arabian Travel Market (ATM) held in Dubai.
The collaboration aims to leverage BML’s exclusive global card partner networks to execute wide-reaching destination marketing initiatives. Through this campaign, the two organisations plan to boost the international visibility of the Maldives and support national tourism growth objectives.
The upcoming campaign is expected to focus on providing exclusive value and convenience for high-end travellers, enhancing the overall travel experience, and positioning the Maldives as a top-tier destination in global markets.
The initiative aligns with both BML’s efforts to support economic development and MMPRC’s broader strategy to strengthen the Maldives’ tourism brand worldwide.
