beOnd, the world’s first premium leisure airline, has been awarded the prestigious “Cabin Concept of the Year” for 2024 by Onboard Hospitality. This accolade is a testament to Ond’s innovative approach to airline hospitality, which has been recognised by the readers of Onboard Hospitality Magazine and a panel of esteemed industry experts. The award, announced at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg, Germany, underscores beOnd’s commitment to luxury and exceptional passenger experience.
Tero Taskila, CEO of beOnd, expressed his delight: “We are thrilled to receive this prestigious award, and are grateful that the world is recognising the effort we have made for our unique, specially-designed cabin. Our seats, designed by the Italian company Optimares, feature premium Italian leather from the famous Poltrona Frau. Our cabin is beautifully luxurious, made from carefully curated materials, and incredibly airy. We encourage customers seeking a premium experience to try for themselves.”
beOnd’s cabin concept, distinguished by its luxurious materials and spacious design, creates a private jet-like atmosphere. The airline’s renowned onboard menu, along with superior cabin service, ensures a seamless and comfortable journey for passengers. Elegantly crafted lie-flat seats provide an ideal sanctuary for relaxation and rejuvenation.
This summer, beOnd will commence flights from Milan and Zurich to Dubai, as well as from Riyadh, Dubai, Bangkok, Milan, and Zurich to the Maldives. The airline aims to expand its routes, offering flights from across Europe, the Middle East, and Asia Pacific to the Maldives, redefining the epitome of luxury air travel.
The recognition from Onboard Hospitality, a leading publication in airline experience, catering, and inflight entertainment, places beOnd among previous winners, such as Air New Zealand and Finnair, highlighting its innovative contributions to the airline hospitality sector.
