First Maldives Marketers Forum concluded successfully with more than 200 participants attending the event. MNU business School auditorium was a packed house and participants were taken on an amazing journey of origin and evolution of advertising to successful strategy development and execution.
The event commenced with the speech of CEO of Corporate Maldives Academy (CMA) Ilyas Haneef who mentioned CMA would start their full-fledged operation from the 1st week of March. He also went on to mention the launch of Chartered Institute of Marketing (CIM) in the Maldives, Launch of Job.mv site and proposed consultancy services in the Maldives.
CEO of Think Maldives presented the evolution of advertising in the Maldives starting from first newspaper advertisement to modern day digital advertisement. Ms Isabelle Hajri, CMO of Dhiraagu PLC explained the complete re-branding process from concept to post-launch. Amazing, in detail presentations were well received by the audience. Niushad Shareef did an amazing presentation on Allied’s AGENT 1600 campaign and how it was successfully executed with supporting statistics.
Reputed international trainer Ms Shanika Yoshini Kureshi explained the Role of Psychology in marketing and business. Mr Neville Perera made the final presentation and guest speech on future marketing strategies and his experience in the industry. All presenters were opened for a Q & A session with the audience to gain more information.
The event concluded with a panel discussion with 4 industry experts ISMAIL ADHUHAM — General Manager, MTCC, IBRAHIM MAHUDHEE — MD, Maldives Promotion House, HUSSAIN JAZLAAN — Sales & Marketing Executive, Perspective Maldives and Dr Hassan Sunny Umar, CEO of Maldives Getaways. The Panel was moderated by Business Development Manager of CMA Mohamed Roshan.
The event was a huge success and participants left the forum with a high note after the networking and refreshment session.
