Conrad Maldives Rangali Island has announced the appointment of Jad Frem as its new Commercial Director as the iconic twin-island resort prepares to unveil an expansive renovation in Q1 2022. The property is part of Conrad Hotels & Resorts, one of Hilton’s (NYSE:HLT) global luxury hotel brands.
Frem joins Conrad Maldives Rangali Island from Six Senses, where he held the role of Regional Director of Sales & Marketing overseeing the brand’s Indian Ocean properties – Oman, Seychelles and Maldives. Prior to that, he spent six years working with Hyatt International in the United Arab Emirates after graduating from the prestigious Glion Institute of Higher Education with a BBA in Hospitality Management.
The appointment comes as Conrad Maldives Rangali Island prepares for a major relaunch, having undergone an extensive multi-year renovation which will see significant enhancements across the resort, including reimagined spacious water villas, reinvigorated culinary venues and innovative guest experiences.
Frem in his new role as Commercial Director, will oversee growth initiatives and innovative campaigns, expand the resort’s clientele, amplify international sales efforts and lead multi-faceted marketing programs and pr initiatives.
“I am delighted to welcome Jad to the Conrad Maldives family and I have every confidence that his proven track record within luxury hospitality will play an integral role in optimising performance on a regional and global level. He joins us at a pivotal time and I am looking forward to working with him to build on the resort’s acclaimed legacy.” Carla Puverel, General Manager, Conrad Maldives Rangali Island.
Frem said, “I’m very pleased to be joining Conrad Maldives Rangali Island as the team prepares to enter an exciting new phase of the resort’s next chapter in the Maldives. It truly is an iconic destination with a lot to offer discerning travelers looking for a little piece of paradise, and the Grand Relaunch offers a huge opportunity for us to showcase the resort’s refurbished water villas, enhanced dining experiences and elevated facilities to a new audience, and to inspire previous guests to rediscover its many attractions through a new lens.
Conrad Maldives Rangali Island is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands.