Dhiraagu 2023 Calendar Tells Four Unique Stories Through AR

A special ceremony was held yesterday at Dhiraagu Head Office to unveil the Dhiraagu 2023 Calendar which celebrates inspiring connections.  

The 2023 Calendar features the stories of twelve unique individuals, which are shown through colourful illustrations of augmented reality (AR) with sound effects. The calendar follows four themes of conservation: Environment, Language, Craftsmanship and Music. Each person featured in the calendar is connected in some way and has unknowingly inspired each other to do exceptional work in their fields, across generations and professions.  

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“As the Maldivian connection, we wanted to celebrate the inspiring connections of people that have worked to preserve and cultivate the unique traditional heritage of the Maldives. Through this calendar, we hope to inspire a new generation of people and connections to achieve great things similar to these twelve individuals,” stated Mohamed Mirshan Hassan, Director, Brand and  Marketing Communications of Dhiraagu at the event yesterday. 

Users can experience the 2023 Calendar’s vivid stories by simply scanning the Snapchat code on each page of the month, which will showcase their individual talents and work. 

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