Dhiraagu has launched a new Eid al-Adha promotion offering customers bonus data, daily rewards, and the chance to win a fishing gear kit and a GoPro HERO11.
The promotion, titled ‘Bodumas Beynun’, is available exclusively through DhiraaguApp and is built around an interactive seven-day scratch-and-collect game inspired by the Maldivian Eid tradition of Bodumas. Customers can access the game by tapping the ‘Bodumas’ banner on DhiraaguApp.
Participants can scratch daily cards to unlock fishing gear pieces over the first six days before attempting to catch the ‘Bodumas’ on 30 May 2026, the final day of the game. Each unlocked item gives customers 2GB of free data and lucky draw tickets, increasing their chances of winning the grand prize.
Speaking at the press conference held to announce the promotion, Dhiraagu’s Assistant Manager Marcoms & PR, Zeen Mohamed stated, “Inspired by the spirit of one of the Maldives’ most popular Eid traditions, ‘Bodumas Beynun’ was designed to make the festive season even more exciting for our customers through an engaging digital experience with daily rewards, interactive experiences, and opportunities for everyone to be part of the celebrations.”
In addition to the game, Dhiraagu has introduced special Eid offers for prepaid customers from 24 to 31 May 2026. These include an Eid Data Combo, which offers 45GB of data, unlimited free calls to Dhiraagu numbers and other benefits for MVR 650, valid for 28 days. Customers can also receive 25 percent bonus data on selected prepaid add-ons through the Eid Bonus Data offer.
Dhiraagu stated that the promotion forms part of its efforts to mark special occasions with customer rewards, exclusive benefits, and seasonal offers.
