ITB China Announces Maldives as Official Island Travel Partner 2021 for Upcoming Event

ITB China has announced the Maldives as its official Island Travel Partner 2021 for its upcoming event to be held in Shanghai later this year.

ITB China 2021 is set to take place from 24th to 26th November as a physical event in Shanghai, with a virtual extension from early November until the end of December. The Maldives will participate in China’s B2B travel trade show with its own pavilion to showcase its tropical islands and discuss business prospects with Chinese buyers to increase bookings and arrivals from China to the Maldives once travel restrictions are lifted.

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“As China has been one of our biggest source markets in the past, it is a priority to maintain the destination presence in China. We are constantly holding activities and digital marketing campaigns and participate in minor and major events of the travel trade industry,” said Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation. “ITB China is China’s leading travel trade show and we are excited to promote our destination at this prestigious event and work towards regaining the market share we had in China before the pandemic. During ITB China 2021, we hope to assure our travellers that the Maldives is the safest destination to travel post pandemic, after travel restrictions are eased. ITB China provides us with a perfect opportunity to meet travel trade partners from China and beyond, to re-familiarize them with our unique products and experiences. We look forward to an exciting event and towards building lasting relationships and networking with stakeholders from China, to establish mutually beneficial partnerships.”

ITB China is the largest B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, the top hand-selected buyers from Greater China are brought together with industry professionals from all over the world.

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