Maldives Marketing & PR Corporation (MMPRC) launches mega taxi advertising campaign in one of the biggest tourist source markets to promote the destination. Through this campaign Maldives will be promoted as the most desirable tourist destination for the Italian market.
During this mega campaign 80 taxis will be branded featuring key tourist attractions in Maldives and will display the most unique experiences for tourists in Maldives. These taxis wrapped for a duration of one month displaying taxi super sides, back seat covers and taxi receipts with stunning visual imagery of the destination will create a huge impact on the major tourist attractions in Milan. Moreover, the campaign coincided with Maldives involvement at Italy’s biggest travel trade fair Fiera Milano (BIT), held February 9-11 in Milan.
MMPRC will continue marketing campaigns focusing Italy in 2020. In this regard, MMPRC will participate in two major tourism fairs and organize press, influencer and celebrity familiarization trips along with joint campaigns with travel agencies including Online campaigns and outdoor campaigns.
Italy has been a traditional and important market to Maldives. By the end of 2019, a total of 136,343 tourists from Italy visited Maldives. Italy is ranked as the third largest market to Maldives in terms of arrivals. This is an increase of 29.5 percent to 2018.