Maldives Promoted as Ideal Holiday Destination at WTM Latin America 2024

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), along with nine industry partners, recently showcased the breathtaking beauty and vibrant tourism offerings of the Maldives at WTM Latin America 2024. Held from 15-17 April in São Paulo, Brazil, WTM Latin America is a leading B2B travel and tourism event that fosters valuable connections between industry professionals from across the region.

MMPRC’s participation aligns with its strategic goal to promote the Maldives as a top-tier holiday destination and enhance brand visibility within the Latin American market. The event provided a prime platform to strengthen relationships with key tour operators, disseminate the latest destination information, and showcase the diverse tourism products available in the Maldives.

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The Maldives stand at WTM Latin America captivated visitors with stunning visuals and immersive activities. Destination videos offered glimpses of the archipelago’s natural beauty, while a photo backdrop allowed visitors to capture memories against a picturesque Maldivian backdrop. Travel professionals from the Maldives tourism industry were on hand to provide insights and assist visitors in planning their dream holidays.

As part of the event, exhibitors participated in a speed networking session, connecting with influential media representatives. The Maldives has witnessed increasing popularity among Latin American travellers, with over 2,762 arrivals from the region recorded as of February 2024. MMPRC remains committed to sustaining this positive trajectory through a series of targeted marketing initiatives, including media and influencer trips, as well as dedicated digital and social media campaigns.

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