Maldives Showcases Tourism Potential at Fitur 2024 in Madrid

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in partnership with 22 industry associates, is representing the Maldives at Fitur 2024, their first trade fair of the year. The event, a significant gathering for tourism professionals, is being held in Madrid, Spain, from January 24 to 28, 2024.

Fitur is renowned for its impact on the tourism industry, especially in the Ibero-American inbound and outbound markets. It provides a vital platform for Maldivian industry partners to exhibit their distinct products, services, and experiences to a large audience. Participation in Fitur aligns with MMPRC’s strategies to strengthen the Maldives brand and forge robust connections with travel agents from key markets in the region. The event also presents numerous opportunities for promoting the unique experiences and tourism products of the Maldives, highlighting the destination’s distinctive nature.

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As one of the major fairs in Spain, Fitur 2024 offers an expansive stage for disseminating the latest information about the Maldives and for individual properties to feature their new offerings. The Maldives’ stand at the fair encapsulates elements of luxury, romance, adventure, surfing, and cultural tourism. It portrays the diverse experiences available in the Maldives through visuals and videos on LED screens, providing an immersive glimpse into the destination.

Spain was the 9th top source market for the Maldives in 2023. The Maldives successfully reached pre-pandemic arrival numbers from Spain last year, marking a significant contribution to the country’s flourishing tourism sector. MMPRC has been actively promoting the destination in the Spanish market through various marketing activities. Participation in Fitur 2024 is thus critical for maintaining the momentum gained in the previous year and continuing to attract tourists from this key market.

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