Maldives has adapted various ways and techniques in promoting the country; thus, appointing ambassadors is one of the techniques to endeavor. Social media is a powerful tool in connecting a large group of people. Likewise, celebrities are in touch with their fans 24/7. One major role of ambassadors is to review and inform their keen followers of what they are experiencing and their lifestyle. In this regard, tourism ambassadors show their fans a sneak peak into their vacation.
Last month, the public heard the news of Prateik Babbar, the newly appointed ambassador for Maldives. This week the news is about Jacqueline Fernandez, a prominent Bollywood actress in India. The Indian media reports that Jacqueline has been appointed as the tourism ambassador for Maldives to promote Maldives tourism in India. This news is followed by the recent vacation she took in the Maldives with her mother.
Bollywood is bombarded with tourism ambassadors. For instance, Amitabh Bachchan promotes Gujarat while Sidharth Malhotra is the tourism ambassador to promote New Zealand in India.