Ministry of Tourism announces Ooredoo Maldives as the Associate Partner for Nala Nala Raajje Video challenge. Nala Nala Raajje Video challenge is a lip-syncing social media competition held by Ministry of Tourism with exciting cash prizes and holiday packages for the winners. As Associate Partner, Ooredoo Maldives will be promoting the video challenge to its local & international network of over 117 million people across 10 countries.
The video challenge invites both local and foreign participants to post a lip-syncing video for Nala Nala Raajje theme song on their Facebook, Instagram or TikTok account. The winners of the competition are awarded separately among locals and foreigners, where local winners will receive a cash prize up to MVR 25,000 and an Ooredoo MiFi. Winners among the foreigners that take part in the video challenge will be awarded with exciting holiday packages and an Ooredoo Tourist MiFi enabling foreign participants who visit Maldives to enjoy the unique beauty of the nation.
The campaign commenced on 12th March and will be open for participation until 30th June. Participants are categorized based on their follower base on each platform and are allowed to post maximum of 3 videos per account where participants falling under different categories can continue to post their videos. A panel of judges will select the winners, and points will be awarded on a pro rata basis for the videos with the most views, likes, and shares in each category.
The main aim of the social media campaign is to celebrate the occasion and promote the golden jubilee year theme song by creating user-generated content.
For more information on the Nala Nala Raajje Video Challenge, please visit Maldives Ministry of Tourism’s official website.