Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) has launched a campaign with the Bangkok Post in Thailand to showcase the unique sights and experiences available from the ‘the Sunny Side of Life’ in Thailand. The campaign will take place between July and August 2023. The campaign will strengthen the Maldives’ brand presence and visibility in the Thai market, showcase the uniqueness of the destination, and increase the arrival figure from the Southeast Asian market.
Bangkok Post is the leading English-medium mass publication in Thailand. The magazine attracts a monthly audience of over 2 million readers. This campaign is expected to reach a wide audience in Thailand. This campaign with the Bangkok Post is aligned with MMPRC’s strategy to strengthen the Maldives brand in the Thai market.
Thailand is an important source market in the SEA region. The SEA market is a market full of potential for the Maldives’ tourism industry. So far in 2023, MMPRC has also promoted the Maldives at major travel fairs such as MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore. Further activities planned for this market include a Media Campaign, conducting a Maldives Roadshow in South East Asia, and taking part in NATAS Holidays 2023 and ITB Asia 2023.