MMPRC Participates in ALTS Prague 2023 to Boost Maldives’ Tourism in Eastern Europe

The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) announced its participation in ALTS Prague 2023, the Access Luxury Travel Show, which was held from 13th to 14th of March 2023 at Kaiserštejnský Palác in Prague, Czech Republic. Exitix Marketing represented Visit Maldives at the event, promoting the enthralling glamour of the Maldives, our tourism products (resorts, hotels, guesthouses, and liveaboards) and segments such as romance, honeymoon, family, and diving.

ALTS Prague was a two-day business-to-business (B2B) workshop that brought together corporate travel decision-makers; potential investors in the field of hospitality, leisure, and the travel industry; tour operators; travel agents with VIP clients; and other industry professionals from Eastern Europe.

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MMPRC’s participation in ALTS Prague was part of its strategy to promote the Maldives in Eastern Europe and to ensure momentum of arrivals was maintained across the summer months of 2023. The objective was to motivate the Eastern European travel trade to more actively promote the Maldives in their programmes and among consumers and strengthen the positive image of Sunny Side of Life in these regions. Further, MMPRC aimed to underline the Maldives’ uniqueness compared to other destinations, and increase the number of visitors from the Czech Republic and other neighbouring states within the region.

Eastern Europe is an important market for the Maldives, and it closed 2022 with 100,667 arrivals. So far in 2023, the arrivals from the region were looking promising with one of the markets in the Maldives’ top 10 from this region. MMPRC conducted targeted activities to promote the destination in this market further. This year’s marketing activities for Eastern Europe included a Maldives roadshow series in Eastern European countries, joint marketing campaigns, and a webinar.

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