Maldives Marketing and Public Relations Corporation (MMPRC) has participated in Malaysia’s premier travel extravaganza, MATTA 2023, from 17th March to 19th March 2022. MMPRC joined forces with some of the leading travel and tourism industry partners in the Maldives to showcase the Sunny Side of Life as a preferred holiday destination in Malaysia and Southeast Asia.
MATTA 2023 provided service providers and the travel trade with the opportunity to sell information about exciting and value-for-money travel options, with endless business opportunities and excellent travel experiences to potential travellers. MMPRC aimed to promote the destination’s beauty, luxury, and safety to potential visitors from Malaysia and Southeast Asia through participation in this event.
Through this event, MMPRC provided visitors with the latest information about the Maldives, making it an ideal platform for promoting the destination, its segments, and offers. There were 11 industry partners participating in the fair alongside MMPRC to promote their unique services and products. Participating in MATTA 2023 was key to meeting potential collaborators and maintaining the destination’s presence in Malaysia and the Southeast Asian region.
As of January 2023, Maldives welcomed 3,398 tourists from Southeast Asia. Apart from MATTA 2023, MMPRC had planned several marketing activities in this region to market and further promote the destination. These activities included Maldives Roadshow in Southeast Asia, Print Advertising Campaign, and a media familiarisation trip. MMPRC also represented the Maldives at major fairs in this region such as ADEX Ocean Mission 2023, NATAS Holidays 2023, and ITB Asia 2023.
